A new expectation from luxury clients
Luxury segment clients are no longer satisfied with a massage or a hot tub. They seek transformative, personalised and memorable experiences.
McKinsey studies on the wellness market show 10% annual growth in the "experiential wellbeing" segment.
Immersive VR meets this demand by offering complete sensory journeys: visual, auditory and physiological. Experiences impossible to replicate with traditional equipment.
The Alsensia spa experience
In practice, the experience takes place in a dedicated spa area. The guest settles in comfortably, puts on a lightweight VR headset and non-invasive sensors.
Within seconds, they are transported to a strikingly beautiful natural environment: Scandinavian forest, tropical beach, Japanese zen garden. The environment responds to their physiology: their breathing, their heart rate.
Three programmes, three goals
Alsensia offers three programmes tailored to the hotel context:
Relaxation Deep: total sensory disconnection, ideal after a long-haul flight or a conference day.
Mind Vitality: guided meditation with adaptive environments for mental recentring.
Brain Recovery: deep mental recovery through neuro-sensory sequences designed to restore cognitive capacity and reduce mental fatigue.
Each programme integrates into the spa's existing guest journey.
A measurable competitive advantage
For hoteliers, immersive VR represents a moderate investment with significant returns. The footprint is minimal: an armchair and a headset suffice.
The margin on each session is high because operational costs are low.
Swiss technology, global integration
🇨🇭 Developed at EPFL Innovation Park in Lausanne, Alsensia technology is designed for seamless integration in premium establishments worldwide.
The system is multilingual, the interface is intuitive for staff, and technical support is provided remotely.
Content updates (new environments, new sequences) are deployed automatically, ensuring an ever-renewed offering for returning guests.